Marketing in Fitness Post 9 - Fitness Platform from Egypt Connects Users to Personal Trainers and Programs

I'm back Jtrain Nation! We're almost at a close to my "Marketing in Fitness" series. It's been a lot of fun writing these blog posts, and I'm really excited to talk about today's story that I found while perusing the internet.

While searching for articles to discuss, I stumbled upon a story on wamda.com discussing a website that was developed in Cairo that connects users to personal trainers and their workout programs from all over the world.

Jumpsuite is a service (launched in February of 2016) that tries to help customers who are frustrated with paying large fees for personal training on top of gym usage fees an ability to interact with personal trainers and gain access to workout plans that they can use. The company cites and ever-growing expansion in the fitness industry, and wants to be one of the first to help consumers that want a way to generate self-discipline by finding workouts and trainers that fit their lifestyle.

Through Jumpsuite, users can search for, follow, purchase, and review fitness programs from all over the world. The company licenses out their product to trainers who then use it to develop their programs and market themselves and sell to users.

In the article I read that inspired me to write this blog post, the author states that the way Jumpsuite distinguishes itself is through its unique interface. The software that it hands out to trainers and nutritionists allows them to build workout programs an view the analytics of their client base. They also have complete control over their products and landing page. Users can also utilize the online marketplace to find, buy, and review programs. 

Currently, Jumpsuite has about 5,600 users registered. Since its launch, it has sold over 200 programs and is seeing growth. Currently, there is no mobile app for Jumpsuite but one is in the works and is currently being reviewed for launch on app stores. 

Personally, I feel like this is a great idea. Jumpsuite is taking advantage of the current fitness craze and providing a market need for individuals who wish to connect with personal trainers or find workout plans but don't know where to start or don't want to purchase a gym membership. Serving as a vehicle to connect consumers with service providers is a great way to take advantage of the current environment. It will be interesting to see if other companies, especially in the U.S. start following this business model.

-Jtrain

Source: http://www.wamda.com/2016/04/building-global-fitness-platform-streets-cairo

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