Marketing in Fitness Post 3 - MealDealers and Ready Made Meals at Your Local Gym

Hello again readers of Jtrain Fitness! It's another week, and so another week of me bringing to you another post for my "Marketing in Fitness" series. This week, I'd like to talk to you about MealDealers, a new ready-made meal service that delivers meals right to your door.

 

 

MealDealers is a new company located in Sterling, Virginia that is interested in getting into the fairly new world of prepared meals. Their business model revolves around preparing fresh, great tasting, and easily accessible meals delivered right to your door.

The appeal to MealDealers is simple. All of us enjoy food, but few of us enjoy the process of creating said food. With busy schedules, it's hard to find the time to dedicate to preparing food while keeping in mind nutritional and dietary needs.

So, MealDealers is filling a need in a realm that has not fully been explored yet. I've only really heard of and seen meal delivery services for world-class bodybuilders (which is why I chose this topic for this week's post). Supermarkets like Giant use their Peapod service to deliver food, but there hasn't been a huge market penetration or dominant presence in the meal preparation game, which opens up a big opportunity for small businesses like MealDealers to come in and carve out a place for them to compete in.

 

One way that MealDealers has tried to market their brand is by partnering up with Gold's Gym Manassas in Manassas, Virginia. The folks at MealDealers must have seen how prepared meals can assist and provide value for bodybuilders and weightlifters, who have to eat large quantities of quality and nutritious foods daily. So now, at Gold's Gym Manassas, MealDealers stops by weekly and stocks prepared meals for gym-goers to purchase in house.

MealDealers benefits from this marketing strategy in a number of ways. Being a new company, they have found a way to kickstart their company by becoming a part of a well-established brand in Gold's Gym, while benefiting Gold's Gym with new revenue and a variety of services in the process. Furthermore, MealDealers has a direct market penetration and presence in a community that is very receptive to their product to help increase the probability of sales and new customer generation without having to do it themselves.

I've tried MealDealers before. The food is really good and extremely convenient. For 3-minutes in the microwave you can enjoy a ready-made meal that tastes great and is nutritionally sound. For bodybuilders, it's an extremely convenient way to hit your macros without dealing with the draconian monotony that is bodybuilding meal preparation.

 

One downside, and way that I think MealDealers could compete further in the market is by bringing down their price a bit. I'm not sure how much it costs to run the operation, but the price currently being promoted may be a bit steep for someone who would use their products regularly. If they could find a price that customers would be willing to pay consistently, maybe even in place of their grocery bills, I could see MealDealers really taking off. It will be interesting to see just how far they will take this, and if marketing meals in this way will be the way of the future.

For more on MealDealers, please visit www.mealdealers.com

-Jtrain

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